About Me

I adore words. Frankly, I have a ridiculously inappropriate appetite for them. I like the way they roll effortlessly off your tongue. I like the way they sound when whispered in your ear, or bellowed over the wail of an electric guitar and mis-timed drums at a live gig, in a dive-bar. I had no option but to become a writer.

My Experience

I am a strong communicator with more than 20 years’ experience in the corporate, and consulting sectors. I have a passion for writing, editing and building strong client relationships. As a freelance writer, I have written on an eclectic range of topics for my corporate; SMME; advertising, public relations and crisis communication firm; and publishing industry-related clients. My primary areas of expertise include business, information technology, luxury leisure and lifestyle consumer goods, and entrepreneurship. I have also written on banking, conservation, motoring, sustainability and travel and tourism.

For the past two years I have worked closely with advertising and public relations agencies creating bespoke content for their clients. In addition to thought leadership pieces, website copy, and feature articles, I also regularly ghost-write opinion editorials for some of South Africa’s industry thought leaders.

I am comfortable writing for print and online, and in both short, and long formats. Due to my years in the corporate world, I am able to strategically align what I write to my clients’ long-and-short-term communications goals. I am able to brainstorm spontaneously to generate interesting ideas to convey the client’s message in a lively and relevant manner.

I spent five years as the Executive Editor and senior writer for South Africa Deluxe magazine, a quarterly print publication aimed at High Net-Worth Individuals (HNWI). During this time I was responsible for ensuring the high quality of content in the magazine, while managing additional freelance writers, the copy editor, and briefing the Deluxe Group’s creative director in Austria. I fine-tuned the magazine’s strategic direction and grew the focus areas to include a business section in which I regularly interviewed top business leaders, and discussed topical business issues on a local and international level.

During that time I also worked for a large multi-national management consulting, technology and outsourcing organization, providing assistance to an international strategy marketing team. I was responsible for generating internal communications, and wrote and edited a number of external thought leadership contributions, and acted in a project management capacity for other thought leadership pieces.

Lindsay Ann Grubb

My Strengths and Skills

  • Writing
  • Copy editing
  • Content strategy
  • Executive Editorship within a print environment
  • Project Management
  • Account Management

Where I've been published

Banker SA – Best of South Africa – BizCommunity –  Jozikids – Kasi Life –  Life After School Magazine – Mamas and Papas Magazine – South Africa Deluxe – Sunday Times Business Times Subscriber Supplements – Technology Banker Magazine – Young Business Leaders – Your Family Magazine