Brand Feature

Excerpt

Jaeger-LeCoultre attaches great importance to supporting a unique artistic vision. Whether in the workshops of the Manufacture or behind the scenes in the making of a movie, artisans and artists are fired by the same passion, and the same creative impulse: to ensure that every second captures a moment of eternity.

The brand has actively supported the art of filmmaking for more than a decade. Daniel Riedo, CEO of Jaeger-LeCoultre, emphasises that, “Haute Horlogerie and cinema share common values: both create dreams and a sense of wonder through aesthetic and technical mastery. Jaeger-LeCoultre draws upon the talent of its many artisans to create exceptional watch objects, just as it takes talented writers, directors, actors and technicians to produce a work of filmmaking art. It is all about two worlds infused with creative ingenuity.”

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