CEO Interviews

Excerpt

“The brand is also growing steadily in the US and Asian markets. They are focusing their growth on South Africa at the moment, as it is a fast growing market in the cognac category, Chappe explains, “The country is booming and it is a strong brandy market. In any brandy market around the world, there is a huge aspiration for cognac. Bisquit is owned by Distell, and we draw on the expertise of their 600 people in the field. There is a huge potential for growth in the South African market.”

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