CRAFTING
COMPELLING NARRATIVES and communication strategies THAT RESONATE WITH YOUR AUDIENCES

“Lindsay is one of the best writers I have ever had the pleasure of working with. She is strategic in her thinking, takes the time to understand the subject matter before her and conducts world class research. Each piece of content is matched to the businesses and is demonstrative of her skills and expertise.

She is one of the few people I trust in front of clients and she has the innate ability to pull a story out of practically nothing.

All in all an absolute pleasure to work with.”

“Lindsay is an incredible human with a great talent for vision casting, PR strategy and crafting awesome copy. Her passion to change the world and the narrative about Africa through ethical storytelling is contagious.

She is a phenomenal asset to any team, and it was a privilege to work with her as part of APO’s Mercy Ships team. Her passion for the people around her is second to none, and she cares deeply about the stories she writes, and crafting effective strategies to ensure they’re seen.

I would recommend Lindsay every single time, she is an absolute powerhouse and all round brilliant human being.”

“Lindsay is a consummate professional, always taking a distinctly creative approach that I appreciated. throughout the years having worked with her, I was pleasantly surprised with her content management and ability to hone on the request with perfection. She is a valuable colleague and would add great value to any organization.”

“What could I say about Lindsay, except that she was a wonderful team mate. She worked hours longer than she should, joined more brainstorms, wrote amazing content, was dedicated to her team and clients and was a true believer in putting them first. She is passionate and knowledgeable and always gives her utmost to get the job done. I miss her everyday.”

“Lindsay proved an invaluable member of the South Africa Deluxe team from our very first issue in September 2012. She rose through the ranks quickly, from contributing a single article in our inaugural issue, to taking on the role of copy editor and senior feature writer from our second issue in December 2012. By the end 2013, she was trusted with the Executive Editor role, and was responsible for the full production of each issue, managing the production plan, external writers, and the copy editor, briefing and liaising with our creative director (who sits in Austria), and at the same time, fulfilled her role as senior writer, producing on average nine articles per issue.

 From a production standpoint, the directors were always kept up to date, client corrections were correctly briefed to the design team and approval gained from clients. We never missed a print deadline under Lindsay’s watchful eye. Her role required regular client liaison, and she engaged easily and professionally with our clients’ brand managers, making strong, strategic recommendations on content direction.

 Lindsay worked closely with the clients and our art department, sourcing appropriate graphics to back up her well researched features. This meant that each issue was visually appealing as well as being a great read. Her strategic and creative editorial focus inspired readers’ interest in and loyalty towards the brands that graced our pages. In addition she was responsible for the introduction of the Business & Finance section of the magazine and her one-on-one interviews with local and international business leaders were insightful and interesting. Her passion for the brands she worked with over the past five years kept our clients pleased with their coverage, and the quality of the content in the magazine continued to improve with each issue.”