About Me

Hi, I’m Lindsay Farley (Grubb). I am an accomplished writer, editorial consultant, content strategist, and project manager with more than 25 years’ experience in crafting impactful internal and external communications strategies. Specialising in long-form content, I have successfully navigated diverse industries including technology, banking, healthcare, logistics, and luxury-lifestyle products.

I’m a firm believer in “what you put in, you get out,” which is why I place great importance on building relationships, with my clients and my team (when I’m working with one) in equal measures.

I make a point of asking questions, really getting to understand my clients, their preferred ways of working, the operational aspects of their business, its legacy and its goals for the future. To do great work for my clients, I need them to trust me, and my recommendations, which is why I’m always honest and direct in our discussions. If I think something isn’t going to get the traction they’re hoping for, or if I think what they are wanting to share isn’t newsworthy, and is less likely to get picked up by the press, I tell them, but I’ll always come with alternative options that might work better than the original proposal. My recommendations and the work produced will always align with my clients’ bigger business picture, because if it doesn’t, there is no point in assigning time to it.

When I’m leading an editorial and creative team, I get to know each team member, understanding where they’re at currently, and where they’d like to grow. I’m able to see which team members align best with my clients, and I take the time to mentor each writer, copy editor, strategist or designer because I believe in helping others to achieve the goals that they have set for themselves. From experience, if my team is happy, and feel safe, then the quality of work they put out for our clients is always better. I like to build environments where collaboration and creativity is encouraged, where team members are comfortable making suggestions, brainstorming ideas, and brave enough to try something different.